B.F.A. in Graphic Design
Preliminary course work in Marketing
December 2018–present; New York City
Work on the creatrive team as a consultant art director and and graphic designer in the Professional Products Division on Pureology and Mizani (December 2018 – February 2019) brands.
April 2016–November 2018; Atlanta, Georgia; Remote as of Sept. 1, 2018
Work on the Brand Management team alongside a project manager, copywriter and designer to create branded content in-house. Implemented new brand standards as a result of the re-brand of 2017 including: pixel perfect icon set, branded envelope design, photography direction, and art direction on creative projects to ensure the final product is well-designed, on brand and on brief. Maintain established corporate brand standards and consistency of message across all published materials and media. Specific projects include: 2018 Kentucky Derby creative, UPS icon set, Compass Magazine, 2018 NCAA Final Four creative, 2018 Golf Sponsorships, the Masters, US Open, The Open, 2017 Taylor Swift Delivery ideation and creative execution, 2016 Wishes Delivered, 2017 Wishes Delivered, 2016 TED@UPS, 2017 TED@UPS, and the 2019 calendar. Work independently as well as collaboratively with agency partners.
January 2015–March 2016; Atlanta, Georgia
On the Creative Team; design and execution of creative marketing materials for internet team as well as individual stores. Designed emails that blast to 130,000+ customers. Assisted with product development of Swoozie's exclusive in-house designs. Designed all online catalogs and assist with 4 print catalogs/year. Manged and cultivated relationships with strategic blogger partners. Planned and executed in-store events throughout the 10 store locations. Tracked performance of designs materials online through conversions and referrals in Google Analytics. In charge of social media for the Swoozie's brand across all channels. Responsibilities include planning and execution on Facebook, Instagram, Pinterest, Wanelo, and Twitter. Experience with social media tools including: Piquora, Pixlee, Convertro, Facebook Insights, and Pinterest Promoted Pins Campaigns.
May 2014–December 2014; Atlanta, Georgia
Designed and revised websites, landing pages, email templates, corporate identities, banner ads, and other miscellaneous digital marketing material. Worked from initial brainstorming to completion to develop effective design concepts. Reported directly to the VP, Creative Director. Worked collaboratively as well as individually.
Design logos and branding/marketing materials for various companies and organizations. Design and production management of customized wedding and event stationery.
Summer 2013; Houston, Texas
Worked closely with the lead designers to create specialized branding elements for wedding/event branding and design. Experimented with different aspects of production including various paper types and printing methods. Everyday tasks included project management, research, conceptual development, and design to production management. Maintained close communication with vendors, clients, and coordinators. Prepared design presentations to show clients.
Summer 2012; Griffin, Georgia
Designed and printed all signage materials that was used in different locations where Anheuser Busch, Yuengling and Shocktop products are distributed. Kept an inventory of inks, toners and inks as well as ordered from a supplier when needed. Communicated regularly with sales route managers and supervisors.
Summer 2011; Rome, Italy
Studied Fine Art and Roman Art History
Summer 2010; Tuxedo, North Carolina
5 works accepted into the Annual Graphic Design Student Juried Show, Book Award–Photography, Book Award–Web Design, Merit Award–Interactive Design | Spring 2014
Deans List | Spring 2014, Fall 2013, Spring 2013
4 works accepted into Annual Graphic Design Student Juried Show | Spring 2013
Third Place, 2012 College of Architecture, Design and Construction annual holiday card design competition
To obtain challenging opportunities to expand my creative graphic design abilities through a full time job on the team of an in-house creative branding and marketing team.
Communication skills (written, verbal, editing, and interpersonal), attention to detail, time management, typography, working in collaborative environment, art history
Adobe Illustrator CC, Adobe InDesign CC, Adobe Photoshop CC, Adobe Dreamweaver CC, Adobe Flash CC, Adobe After Effects CC, Adobe Acrobat X Pro, Jira, Corel Draw X5, Mac platforms
Percolate, TrackMaven, Pixlee, Piquora, Tapshop, Convertro, Pinterest Promoted Pin Campaigns, Facebook advertising, Facebook Insights