Matrix Instacure Build-A-Bond

Worked on assets as Senior Designer on Global Creative Team as part of dossier release to countries. Included art directing product laydown photography from pre-production, to shoot, through to post-production retouching under guidance of Creative Director, Adam Snyder. Worked on key visual print collateral to be shared with marketing partners at time of launch. Worked with Creative Director to manage/art direct eComm, Social, Retail Design, and In-Store Launch activations for launch. 360 marketing launch campaign. Worked with agency partner, Sketch Paris, alongside internal team to develop CGI Pop Science asset with ingredient story.