EDUCATION
AUBURN UNIVERSITY
B.F.A. in Graphic Design
Preliminary course work in Marketing
2009–2014
EXPERIENCE
L’Oréal USA
SENIOR GRAPHIC DESIGNER, MATRIX
October 2023–present; New York City
On the Matrix Global Creative team within Professional Products Division, working closely with the Creative Director to support key launches for the brand. Work with internal teams to produce print and digital assets to provide to marketing partners. Manage and creatively contribute to institutional and agile, as well as model and product shoots, from initial conception through post production. Art direct agency partners on CGI assets. Always strive to work with a problem solver attitude, an efficient work flow, and the ability to pivot when strategy changes in order to deliver work on brand, on brief and on time.
Key launches include:
• 2025 Food For Soft Reanimation
• 2024 Instacure Build-A-Bond
• 2024 Glow Mania
• 2024 Super Sync
• 2024 Tonal Control BlondeMax
• 2023 A Curl Can Dream Wave
GRAPHIC DESIGNER, DIGITAL
July 2022–October 2023; New York City
On the Global Creative Team within Professional Products Division. Created digital assets across social and e-commerce platforms for Redken, Matrix and Biolage brands.
Notable projects include:
• 2023 Matrix + Redken Holiday digital build out
• 2023 Redken Acidic Bonding Concentrate 5-Min Liquid Mask launch
• 2022 Matrix Haircare Renovation
• 2022 Redken Color Gels Oils launch
GRAPHIC DESIGNER, RETAIL/STORES/CHAINS
March 2021–July 2022; New York City
Designed and executed in-store brand expressions for Kérastase, L’Oréal Professionel, Shu Uemura, Pureology, Mizani and L’Oréal Technique. Collaborated with cross-functional partners to create a customer experience that was cohesive with the brand’s overall strategy.
Notable projects include:
• Kérastase 2023 rebrand in Sephora
• Kérastase Chroma Absolu Launch
• custom built Pureology Planogram across all SalonCentric stores
• custom designed Pureology fixtures across Ulta stores
CONSULTANT ART DIRECTOR + GRAPHIC DESIGNER
December 2018–March 2021; New York City
Work on the creative team in the Professional Products Division with Pureology and Mizani (December 2018 – February 2019) brands. Contributed alongside team to the ideation and creation of the 2020 Pureology brand renovation including: new color palette, new packaging, new fonts, new texture system, and new photography — which launched June 2020. Collaborated with team to create the Pureology 2020 Brand Guidelines. Worked to define brand identity elements in writing and provided usage examples in the guidelines. Create artwork for in-store displays at Ulta, Sephora, SalonCentric and salons. Create digital assets for channels. Worked with mechanical artist to typeset/layout 88 SKUs as part of the Pureology brand renovation; ensuring everything was aligned, consistent and working as a system. Designed 2 Limited Edition Ulta exclusive packaging products. Design and work with production team on numerous box kits. Always strives to work with a problem solver attitude, an efficient work flow, and the ability to pivot when strategy changes in order to deliver work on brand, on brief and on time.
UPS | CONTRACT ART DIRECTOR
April 2016–November 2018; Atlanta, Georgia; Remote as of September 1, 2018
Worked on the Brand Management team to create branded content in-house. Implemented new brand standards as a result of the re-brand of 2017 including: pixel perfect icon set, envelope design, photography direction/retouching, and art direction on creative projects. Art directed creative pieces from agency partners and internal UPS creative teams. Specific projects included: Branded Tracking Interface design, 2018 Kentucky Derby creative, 2018 NCAA Final Four creative, 2018 Golf Sponsorships, the Masters, US Open, The Open, 2017 Taylor Swift Delivery ideation and creative execution, 2016 + 2017 Wishes Delivered, 2016 + 2017 TED@UPS, and the 2019 brand calendar.
SWOOZIE'S CORPORATE | CREATIVE ASSISTANT
January 2015–March 2016; Atlanta, Georgia
On the Creative Team; design and execution of creative marketing materials for internet team as well as individual stores. Designed emails that blast to 130,000+ customers. Assisted with product development of Swoozie's exclusive in-house designs. Designed all online catalogs and assist with 4 print catalogs/year. Managed and cultivated relationships with strategic blogger partners. Planned and executed in-store events throughout the 10 store locations. Tracked performance of designs materials online through conversions and referrals in Google Analytics. In charge of social media for the Swoozie's brand across all channels. Responsibilities include planning and execution on Facebook, Instagram, Pinterest, Wanelo, and Twitter. Experience with social media tools including: Piquora, Pixlee, Convertro, Facebook Insights, and Pinterest Promoted Pins Campaigns.
RED CLAY INTERACTIVE | WEB DESIGN INTERN
May 2014–December 2014; Atlanta, Georgia
Designed and revised websites, landing pages, email templates, corporate identities, banner ads, and other miscellaneous digital marketing material. Worked from initial brainstorming to completion to develop effective design concepts. Reported directly to the VP, Creative Director. Worked collaboratively as well as individually.
FREELANCE DESIGN
December 2012–present
Design logos and branding/marketing materials for various companies and organizations. Design and production management of customized wedding and event stationery.
PAPELLERIE | GRAPHIC DESIGN INTERN
Summer 2013; Houston, Texas
Worked closely with the lead designers to create specialized branding elements for wedding/event branding and design. Experimented with different aspects of production including various paper types and printing methods. Everyday tasks included project management, research, conceptual development, and design to production management. Maintained close communication with vendors, clients, and coordinators. Prepared design presentations to show clients.
ATLANTA BEVERAGE COMPANY | GRAPHIC DESIGN INTERN
Summer 2012; Griffin, Georgia
Designed and printed all signage materials that was used in different locations where Anheuser Busch, Yuengling and Shocktop products are distributed. Kept an inventory of inks, toners and inks as well as ordered from a supplier when needed. Communicated regularly with sales route managers and supervisors.
STUDY ABROAD | ART IN ROME
Summer 2011; Rome, Italy
Studied Fine Art and Roman Art History
CAMP GREYSTONE | CAMP COUNSELOR
Summer 2010; Tuxedo, North Carolina
OBJECTIVE
To obtain challenging opportunities to expand my creative graphic design and art direction abilities through a full time job on the team of an in-house creative branding and marketing team.
STRENGTHS
Working quickly and efficiently, communication skills (written, verbal, editing, and interpersonal), attention to detail, time management, typography, working in a collaborative environment
SOFTWARE KNOWLEDGE
Adobe Illustrator CC, Adobe InDesign CC, Adobe Photoshop CC, Adobe XD CC, Adobe Dreamweaver CC, Adobe Flash CC, Adobe After Effects CC, Adobe Acrobat X Pro, Jira, Corel Draw X5, Mac platforms
SOCIAL MEDIA EXPERIENCE
Percolate, TrackMaven, Pixlee, Piquora, Tapshop, Convertro, Pinterest Promoted Pin Campaigns, Facebook advertising, Facebook Insights